dunnhumby, GSK and Tesco scoop IGD Consumer Insight Excellence Award

5 October 2017

dunnhumby, GSK and Tesco have won the prestigious IGD Consumer Insight Excellence Award.

LONDON, United Kingdon – On Tuesday evening (4th October), more than 600 senior executives gathered at the IGD Awards to raise a toast to the food and industry’s achievements over the last 12 months.

The trio received the award for its ground-breaking project linking dunnhumby’s behavioural price and promotions science with both qualitative and quantitative research to support customer centric trade plan recommendations that resulted in more efficient promotions and category growth.

Matthew McLellan, Head of UK & Ireland at dunnhumby: "As a company that truly believes in and follows a customer first approach, I’m delighted to see this recognised by our industry peers. The project was a great example of collaboration with colleagues in GSK and Tesco and using our customer data science capabilities to develop meaningful relationships with customers. Congratulations to all involved."

Rupal Mathur, Shopper Insight Manager at IGD, said: "The GSK, dunnhumby and Tesco research project was truly customer-centric, using a range of methodologies and analysing all the data to help identify different needs states."

"This was a great example of manufacturer, retailer and agency coming together to identify promotional insights, which ultimately led to an uplift in sales. This piece of research also has great implications for the future, to potentially be rolled out across different categories and different retailers. Congratulations to GSK, dunnhumby and Tesco!"

Joanne Denney-Finch, IGD Chief Executive, said: "For more than 25 years, the IGD Awards have celebrated the achievements of our truly world-class industry. These are hotly contested awards and this year the bar was set as high as ever. Yet again we received a very large number of entries, which is testament to the innovative, high-quality work taking place across our industry."

"We’re living through challenging times, yet our industry never fails to impress in its determination to continue surprising and delighting shoppers. Many congratulations to all our winners and finalists."




About dunnhumby
dunnhumby is a leading customer data science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs nearly 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley’s, Meijer, Michael Kors, Coca-Cola, Procter & Gamble, and PepsiCo. Learn more at www.dunnhumby.com.

About the IGD Awards
The winners of the IGD Awards were selected by a panel of industry experts, including representatives from IGD and companies from across the food and grocery supply chain. For the first time ever in 2017, three awards were voted for by shoppers – the IGD Food-to-Go Operator of the Year, the IGD Online Retailer of the Year and the IGD Retailer of the Year – through IGD’s ShopperVista service, the barometer of the British grocery shopper.

IGD is an education and training charity for the food and grocery industry that undertakes research for the benefit of the public.

For a full list of the winners of the IGD Awards 2017, please visit igd.com/awards