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ส่องแผนอนาคตค้าปลีกฝ่าวิกฤต COVID-19 ทางรอดจากเสียงสะท้อนของลูกค้า

8 June 2020 — Techsauce

ในบทความสองชิ้นก่อนหน้านี้ เราได้พูดถึงผลกระทบจากการระบาดใหญ่ของไวรัสโคโรนาต่อห้างค้าปลีกในกลุ่มสินค้าอุปโภคบริโภค ซึ่งครอบคลุมแง่มุมในเรื่องของ “ความท้าทายในการปกป้องและการให้บริการลูกค้าที่เกิดขึ้นพร้อมกัน” รวมทั้ง “การตั้งราคา การออกโปรโมชัน และความจำเป็นเร่งด่วนในการดูแลพนักงาน” กันไปแล้ว ซึ่งจนถึงขณะนี้ ห้างค้าปลีกทั่วโลกยังคงทำงานกันอย่างขะมักเขม้นตลอดเวลาเพื่อให้มีสินค้าเพียงพอต่อการจำหน่ายไปพร้อมๆ กับการดูแลพนักงานของตนให้ปลอดภัย


Cómo el ‘retail’ puede perder la oportunidad de conocer mejor a sus clientes

3 June 2020 — La Razón

Los comercios españoles no han podido aprovechar el incremento de las compras digitales al no tener previstos la analítica de los datos de sus nuevos y potenciales clientes online


The critical need for a seamless digital experience

1 June 2020 — Chain Drug Review

The rise of e-commerce is often cited as the key contributor to the struggles of venerable brick-and-mortar retailers that once ruled their sectors — Sears, Payless and Toys ‘R’ Us, to name a few. Digital disruption is also accelerating in traditionally more insulated sectors such as retail pharmacy.


dunnhumby media shares new insight into consumer needs amidst COVID-19 pandemic

28 May 2020

dunnhumby media, part of dunnhumby, the global leader in Customer Data Science, has launched Retail Media and COVID-19 – an in-depth look at how consumer packaged goods (CPG) brands can adapt their marketing strategies in the face of changing shopper needs.


Retail Media, próxima vía de ingresos ante la digitalización por COVID-19

26 May 2020 — Distribución Actualidad Retail

La obligada digitalización a la que se enfrentan los retailers como consecuencia del COVID-19 podría propulsar el llamado Retail Media, una estrategia que permitiría a los minoristas convertirse en proveedores de medios digitales al poner en valor uno de sus activos más preciados: los datos del consumidor.


Don't Worry About High Prices, Worry About the Recession That May Lower Them

26 May 2020 — Winsight Grocery Business

April’s food-at-home index garnered a lot of attention after it posted the largest monthly rise since 1972, which has prompted many to ask, "Is this a trend or a blip? And, when will it end?"


The significance of CVS’ latest buy

25 May 2020 — Mass Market Retailers

As the coronavirus began making headway into the U.S. in early March, CVS announced its acquisition of Schnucks pharmacy. At first blush, this acquisition seems to serve as just another footnote in the pursuit of incremental market share. CVS will acquire 99 in-store pharmacies from regional Midwest grocer Schnucks Markets, thereby increasing CVS’ footprint of 10,000 stores across the country by 1%. But, looking more closely, CVS’ strategy is revealed as expanding its reach to bring greater long-term benefits for customers and for our country — especially now when we are grappling with the short- and long-term effects of COVID-19.


How COVID-19 has permanently changed our supermarkets

6 May 2020 — Inside Retail

COVID-19 has hit many segments of the retail industry in different ways. For some, it brought all trade to a screeching halt, while others saw new opportunities and responsibilities to their customers.


El sector agrícola asegura que no habrá desabasto de alimento por Coronavirus

4 May 2020 — Milenio

¿México puede garantizar el suministro de alimentos durante la emergencia sanitaria por el Covid-19? ¿Qué pasa con los grupos vulnerables y las personas que viven al día? ¿Cómo cambiará la manera de consumir después de la pandemia? Los productores de comestibles, minoristas e incluso el gobierno buscan respuestas a todas estas interrogantes. Pero el panorama aún es incierto.


Como a tecnologia está ajudando o varejo a atender melhor seus consumidores

30 April 2020 — Whow!

Tentar prever resultados e entender o que os clientes desejam e precisam são estratégias que, apesar de fundamentais para as empresas que atuam no varejo, podem não ser simples. Mas o avanço da tecnologia tem permitido que cada vez mais organizações desse segmento adotem essas práticas, melhorando seus resultados. Uma pesquisa da McKinsey realizada com 2.360 executivos em todo o mundo revelou que 63% daqueles que adotaram recursos como inteligência artificial e machine learning tiveram aumento nas receitas das companhias, e 44% reduziram custos.


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