Accessibility

Our commitment

dunnhumby is committed to making our website accessible to everyone, regardless of ability. As a global company, we know about accessibility standards worldwide. We use the Web Content Accessibility Guidelines (WCAG) because they are recognised everywhere and provide the best framework for accessible websites.

We are working towards WCAG 2.2 Level AA compliance across our website.

What we've done to improve accessibility

Keyboard and forms

• You can navigate our site using only a keyboard.
• All forms, dropdowns, and menus work with keyboard navigation.
• Interactive features like carousels work with keyboard controls.
• Focus indicators are clear and visible.

Website structure

• Fixed missing or incorrect code that helps assistive technologies.
• Added proper headings to make content easier to navigate.
• Improved structure for screen readers.

Visual design

• Improved text contrast to meet accessibility standards.
• Made focus states consistent across the site.
• Ensured information isn't only shown through colour.

Assistive technology support

Our website works with:

• Screen readers (NVDA, JAWS, VoiceOver).
• Voice recognition software.
• Keyboard-only navigation.
• Screen magnification tools.

What we're still working on

Page updates

• We're updating pages in phases, starting with the most visited pages first.
• Some pages may not meet full standards yet whilst we make updates.

Content

• Alt text: Adding descriptive text for all images across the site.
• Videos: Adding captions, audio descriptions, and transcripts.

How we test our website

We check accessibility using:

• Automated tools like axe DevTools and Google Lighthouse.
• Manual testing with keyboards only.
• Screen reader testing.
• Colour contrast checks.
• External accessibility audits.

Need help or want to give feedback?

If you have trouble using our website, please tell us:

Contact us:

• Accessibility feedback form: Contact us

Tell us:

• What accessibility problem you found.
• Which page you were on.
• What assistive technology you use (if any).

Our promise:

• We'll aim to respond within 5 working days.
• For urgent issues, we'll do our best to provide temporary fixes whilst working on permanent solutions.
• We'll keep you updated on our progress.

Keeping this statement up to date

Last updated: 26th June 2025

Next review: 26th June 2026

We are continuously working to improve the accessibility of our website. Your feedback helps us identify areas for improvement and ensures we're meeting the needs of all our users.