Webinar On Demand: Combatting the U.S. Discounters

Webinar On Demand: Combatting the U.S. Discounters

14 September 2017

Lidl just landed in the US and plans to open 100 stores by July 2018. Retailers and other Discounters are remodeling stores and rapidly expanding to meet the changing consumer perception of “discount” – “value and unique” not “cheap and basic.” These market moves signal a potential price war is coming, reminiscent of what Europe retailers experienced. Without a strategic pricing and promotions approach, this could mean tough times are ahead for some retailers.

This webinar with David Ciancio, retail veteran and dunnhumby Senior Customer Strategist, took place on September 14, 2017.

Watch the recording to learn about:

  • The current state of Discounters in the U.S.
  • Which Discounters myths are busted and which myths are fact, including product quality and assortment
  • Why data-driven pricing and promotions strategies are essential to retain customers and improve sales
  • Best practices from retailers around the world that successfully defended their market share against discounters

About David Ciancio, Senior Customer Strategist

Recognized by Advertising Age as one of the ‘Top 50 Marketers’ (2008), David brings nearly 50 years of retailing experience as an operator, marketer, and strategist. He helps dunnhumby clients around the world grow their sales and customer loyalty through customer-led organizational change management and creating better customer experiences.

Beginning in 1996, he created one of the first supermarket loyalty card programs in the U.S. for Kroger, and led their innovative loyalty approach that today engages more than 50 million households. His visionary, customer-led, organic ideas and Customer First leadership contributed to Kroger’s remarkable 53 consecutive quarters of positive identical sales growth.

David also serves as a Board Director on several of dunnhumby’s joint venture partnerships, including dh Canada (Metro), and dh Norway (Coop Norge).

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