Digital Offsite

Digital Offsite

Digital Offsite

Power programmatic campaigns for sales uplift

 
 

What is it

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Make your data work harder for you by blending powerful programmatic technology and cutting-edge data science to create lucrative new revenue opportunities.

Digital Offsite gives you and your advertising partners the ability to deliver targeted, personalised ads to Customers across the whole of their digital landscape. From the open web to walled gardens like Facebook and YouTube, our full-service offering helps you reach the right people with the right ad at the right time – no matter where they are.

Monetise your data, maximise its value and give your brand partners a next generation advertising experience with Digital Offsite.

 
Target and personalise ads based on behavioural data
 
Extend reach with an extensive offsite partner network
 
Measure in-store sales and optimise Return on Advertising Spend (ROAS)
 
Turn valuable data into new revenue and increased sales
 

Questions we can help you answer

How do I identify Customers most likely to convert following ad exposure? 
 
 
 
 
How can I engage valuable prospective Customers across channels (display, native, video) and devices (desktop, mobile)?
 
How do I accurately attribute performance across every touchpoint, in real-time? 
 
 
 
How can I execute cross-channel, cross-device offsite campaigns that are funded by suppliers? 
 
 
 
 

Key elements

dunnhumby provides full-service campaign management including commercial, creative and technical support to grow your core revenue, while opening additional monetisation opportunities.
 

1 Target highly qualified audiences from upper-funnel discovery right through to conversion for sustainable revenue growth
2 Monetise your data with CPG manufacturers by executing campaigns that achieve Shopper and Brand marketing goals
3 Demonstrate ROI by leveraging in-flight sales, accurately attributing results by matching online profiles with store and online purchases
4 Sell and service CPGs and agencies with integrated sales and ad operations support
 

Results you can expect

A leading alcohol brand case study
dunnhumby’s Digital Offsite solutions generated sales for a leading alcohol brand, by using high-impact targeted display to engage existing and lapsed buyers and increase loyalty, resulting in a £13:1 Return on Ad Spend (ROAS).

What is it

Download Brochure  

Put your products in front of your most promising Customers and deliver digital advertising at scale with Digital Offsite.

Combining sophisticated data science techniques and powerful programmatic technology, we use real purchasing data to help you reach out to shoppers with highly targeted, deeply personalised ads. Wherever they are online, Digital Offsite helps get your message to the people who matter at the best possible time.

Supercharge your advertising spend and deliver efficient, attributable campaigns with Digital Offsite from dunnhumby media.

 
Use shopper data insights to identify high purchase intent audiences
 
Target and personalise ads based on behavioural data
 
Extend reach with an extensive offsite partner network
 
Measure in-store sales and optimise Return on Advertising Spend (ROAS)
 

Questions we can help you answer

How can I reach Customers who have previously expressed interest in our brands? 
 
 
 
How can I access first party retailer data to help meet my marketing objectives? 
 
 
 
How can I engage effectively at the top-of-the-funnel across channels (display, native, video) and devices?
 
How do I employ insight to achieve optimal performance against my Shopper and Brand goals? 
 
 
 

Key elements

dunnhumby's data science and tools enable intelligent optimisation of digital advertising, delivering messages that enhance the shopper journey and drive results.
 

1 Drive marketing efficiencies by targeting highly qualified audiences from upper-funnel discovery right through to conversion
2 Reach your audiences at scale with our partner network, using SSPs and walled gardens including Facebook, Instagram, YouTube and Sky
3 Ensure a positive user experience by accessing independently trackable, brand safe, quality checked inventory for every single ad impression
4 Demonstrate ROI by leveraging in-flight sales, accurately attributing results by matching online profiles with store and online purchases
5 Deliver and continuously improve campaigns with a dedicated Client Services & Ad Operations team
 

Results you can expect

A leading alcohol brand case study
dunnhumby’s Digital Offsite solutions generated sales for a leading alcohol brand, by using high-impact targeted display to engage existing and lapsed buyers and increase loyalty, resulting in a £13:1 Return on Ad Spend (ROAS).