dunnhumby media

Store Media Direct Marketing Digital Onsite Digital Offsite

dunnhumby media

Helping you get the most from retail media

 

What we do

dunnhumby media harnesses the power of Customer Data Science to help some of the world’s best-known brands capitalise on the huge potential of Retail Media. Providing retailers and advertisers with the ability to understand, predict and respond to shopper behaviour, our products and solutions give them everything they need to create highly-personalised campaigns that engage and inspire their Customers.

highly-personalised campaigns and promotions

Delight your Customers with highly-personalised campaigns and promotions.

diverse and highly profitable new revenue stream

Build a diverse, highly profitable new revenue stream.

Maximise value of data through monetisation

Maximise the value of your data through monetisation.

compelling and data-driven proposition for brand advertisers

Create a compelling, data-driven proposition for brand advertisers.

how your Customers think and feel with deep behavioural insights

Get to the heart of how your Customers think and feel with deep behavioural insights.

Forecast and optimise Return

Forecast and optimise Return on Advertising Spend.

Use first-party retailer data

Use first-party retailer data to deliver compelling, timely promotions.

Minimise risk - real-time campaign planning and testing

Minimise risk with real-time campaign planning and testing.

 

How we do it

Our comprehensive offering combines the science, software and service you need to make Retail Media work for your business. By putting Customer Data Science at the core of our approach, we help retailers and advertisers build Retail Media operations based on real insight rather than best guess.

Data Science  What drives Customers to behave the way they do, and how accurately can you predict what they’ll do next? Data science helps you answer the biggest questions about shoppers and maximise their lifetime value.
Personalisation  Plan and deliver highly targeted, multichannel promotions, and use predictive analytics to tailor web, app and email advertising in real-time. Segment, target, and engage with our data-driven personalisation tools.
Media Solutions  Reach the right audience, wherever they are on their retail journey. From native eCommerce ads to direct marketing, in-store media to campaigns that run across the web, we’ll help your message find its mark.
Insight & Measurement  Evaluate, test and learn with dunnhumby media’s best in class measurement tools. Explore ad performance, forecast future returns and close the loop on measurement across every channel you use.
Consultancy  Tap into 30 years of retail expertise and the combined knowledge of more than 500 data scientists across the globe. From calculating your Retail Media opportunity to planning and delivery, we’re with you every step of the way.

Why choose us

We’ve been at the leading edge of Customer Data Science for almost 30 years, helping retailers and brands around the world turn raw information into powerful insights. We have the technological and scientific expertise, global reach, and industry insight you need to make Retail Media a success for you.

 

Tech & Science

Access to 500+ data scientists and tech expertise - ranging from RTB to large-scale data ingestion, through to management and processing capabilities.

 

Scale

A global footprint 
across 28 countries
 with deep local expertise.

 

Retail Expertise

30 years’ experience in grocery retail, the most advanced industry in Customer Data Science.

 

Delivering value & results for

dunnhumby Client - Unilever is a British-Dutch transnational consumer goods company
dunnhumby Client - Danone S.A. is a French multinational food-products corporation
dunnhumby Client - Tesco plc trading as Tesco, is a British multinational groceries and general merchandise retailer
dunnhumby Client - Coca-Cola, or Coke - a carbonated soft drink manufactured by The Coca-Cola Company see benefits for brand tracking with new Brand Position report from dunnhumby
dunnhumby Client - GlaxoSmithKline plc is a British pharmaceutical company headquartered in Brentford, London
dunnhumby Client - The Kellogg Company, doing business as Kellogg's, is an American multinational food-manufacturing company
dunnhumby Client - General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores
dunnhumby Client - Nestlé S.A. is a Swiss transnational food and drink company
dunnhumby Client - L'Oréal S.A. is a French personal care company
dunnhumby Client - P & G - Analysing data from millions of Customers across the country
dunnhumby Client - Mondelēz International, Inc., is an American multinational confectionery, food, and beverage company
dunnhumby Client - Zenith - The ROI Agency - Part of Publicis Media
 

Real customers, real results

dunnhumby media supports personalisation across all media channels and along the entire Customer journey, making conversations easy, relevant and rewarding.

 
  • 33% audience buy-in, £13:£1 return on ad spendLeading alcohol
    brand
  • 7.7% sales
    uplift, 57%
    new
    customers
    Prominent energy drink brand
  • 25%
    sales uplift
    Large food and non-food retailer
  • Identified Customer acquisition cost for new productConsumer goods brand
 
 

Our partners

By partnering with world leading companies we ensure effective advertising.
Our network of partners includes adtech, publishers, media platforms and media owners.

 
 
 
 
 
 

Why choose us

We’ve been at the leading edge of Customer Data Science for almost 30 years, helping retailers and brands around the world turn raw information into powerful insights. We have the technological and scientific expertise, global reach, and industry insight you need to make Retail Media a success for you.

 

Tech & Science

Access to 500+ data scientists and tech expertise - ranging from RTB to large-scale data ingestion, through to management and processing capabilities.

 

Scale

A global footprint 
across 28 countries
 with deep local expertise.

 

Retail Expertise

30 years’ experience in grocery retail, the most advanced industry in Customer Data Science.

 

Delivering value & results for

dunnhumby Client - Unilever is a British-Dutch transnational consumer goods company
dunnhumby Client - Danone S.A. is a French multinational food-products corporation
dunnhumby Client - Tesco plc trading as Tesco, is a British multinational groceries and general merchandise retailer
dunnhumby Client - Coca-Cola, or Coke - a carbonated soft drink manufactured by The Coca-Cola Company see benefits for brand tracking with new Brand Position report from dunnhumby
dunnhumby Client - GlaxoSmithKline plc is a British pharmaceutical company headquartered in Brentford, London
dunnhumby Client - The Kellogg Company, doing business as Kellogg's, is an American multinational food-manufacturing company
dunnhumby Client - General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores
dunnhumby Client - Nestlé S.A. is a Swiss transnational food and drink company
dunnhumby Client - L'Oréal S.A. is a French personal care company
dunnhumby Client - P & G - Analysing data from millions of Customers across the country
dunnhumby Client - Mondelēz International, Inc., is an American multinational confectionery, food, and beverage company
dunnhumby Client - Zenith - The ROI Agency - Part of Publicis Media
 

Real customers, real results

dunnhumby media supports personalisation across all media channels and along the entire Customer journey, making conversations easy, relevant and rewarding.

 
  • 33% audience buy-in, £13:£1 return on ad spendLeading alcohol
    brand
  • 7.7% sales
    uplift, 57%
    new
    customers
    Prominent energy drink brand
  • 25%
    sales uplift
    Large food and non-food retailer
  • Identified Customer acquisition cost for new productConsumer goods brand
 
 

Our partners

By partnering with world leading companies we ensure effective advertising.
Our network of partners includes adtech, publishers, media platforms and media owners.