dunnhumby Media UK & Ireland


dunnhumby media

Connecting brands and retailers to customers as they shop - wherever they are, whatever their mindset.

Who we are

dunnhumby media combines the latest Customer Data Science, partnership and media solutions to build connected media plans that put the Customer First in their online and offline experiences. We help retailers and brands to build seamless, personalised campaigns that deliver highly measurable, actionable results.

Our mission

To create valuable connections between retailers, advertisers and customers through media and Customer Data Science.

Advertisers and customers through media and Customer Data Science offers for retailers and brands

Our heritage, your success

dunnhumby media offers you 30 years’ experience in data-led media planning and campaign activation.

Rich first-party data: access to the largest, most nationally representative FMCG data set in the UK&I helps support the delivery of more efficient and effective media campaigns. Our ability to then link advertising exposure to actual product sales enables us to provide an accurate view on return on ad-spend.
Targeting expertise: understanding consumers at a granular level helps us to identify the best audiences to meet a brand’s objectives. Campaigns then target those shoppers with the right message, at the right time, in the right channel for them to deliver unparalleled results.
Customer Data Science: embedded in everything we do, our experience in this field means we can organise and analyse data to unearth and activate market-leading insights and predictions.

Connected customer experiences

Combine media opportunities that create consistent experiences for customers by weaving brand stories across media channels to enhance the impact of your campaign. Design relevant and memorable content, taking into consideration how customers interact with each different media and their unique mindsets and motivations. Our activations consistently deliver industry-leading compliance rates, so your customers will have the best chance to see and engage with the whole story. We know that connected omnichannel media campaigns help amplify cut-through and multiply sales by up to 250%.

Connected omnichannel media campaigns help retailers and brands sales for Customers
dunnhumby media with Tesco

Our partnership with Tesco

dunnhumby media with Tesco

dunnhumby media manages the sales of Tesco's owned media. Alongside Tesco, the UK's leading grocery retailer, is a shared commitment and focus to put the Customer First. This combined customer-centric approach creates better customer experiences, drives sales and feeds into our desire and ability to engage with the right audiences via tailored, personalised and relevant advertising messages.

We have a deep understanding of the Tesco business and customer; our strong horizontal and vertical people partnerships mean we are best placed to help brands win at Tesco.

Use media to help serve Tesco customers a little better every day.


What we offer

Our extensive media portfolio can help achieve and support a variety of goals and objectives including:

  • Drive sales
  • Grow market share
  • Generate brand awareness
  • Acquire customers
  • Grow loyalty
  • Increase market penetration
  • Prompt impulse purchase
  • Build reputation and range familiarity

Take advantage of expertise and media opportunities that span a range of channels and get access to the latest tools and technology that will help make conversations with your customers easy, efficient and rewarding for everyone.


Store Media

Influence shoppers with in-store media including Point-of-Sale, Digital Screens, Sampling and Experiential Events.

Magazine Media

Gain access to consumers whilst at home where they are more receptive to advertising messages.

Digital Offsite Media

Reach targeted identified shoppers anywhere on the web. Drive brand advertising at scale across animated, video, or static creative assets.

Digital Onsite Media

Helping brands to connect with customers across a retailer’s e-commerce platform with industry leading targeting, compliance and evaluation.

Direct Media

Management, delivery and measurement of direct communications including Direct Mail, Coupon at Till and Personalised Coupons.


Partnerships with key media players including Facebook, Twitter and Sky to help you plan effectively, reach more relevant audiences and understand the impact of your campaigns by quantifying how your investment translates into real value.

Comms & Media Strategy Development

A health check to assess existing capabilities within your business, and to advise on how to develop your communication and media strategy.


Delivering results and value for

dunnhumby Client - Unilever is a British-Dutch transnational consumer goods company
dunnhumby Client - Danone S.A. is a French multinational food-products corporation
dunnhumby Client - Tesco plc trading as Tesco, is a British multinational groceries and general merchandise retailer
dunnhumby Client - Coca-Cola, or Coke - a carbonated soft drink manufactured by The Coca-Cola Company see benefits for brand tracking with new Brand Position report from dunnhumby
dunnhumby Client - GlaxoSmithKline plc is a British pharmaceutical company headquartered in Brentford, London
dunnhumby Client - The Kellogg Company, doing business as Kellogg's, is an American multinational food-manufacturing company
dunnhumby Client - General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores
dunnhumby Client - Nestlé S.A. is a Swiss transnational food and drink company
dunnhumby Client - L'Oréal S.A. is a French personal care company
dunnhumby Client - P & G - Analysing data from millions of Customers across the country
dunnhumby Client - Mondelēz International, Inc., is an American multinational confectionery, food, and beverage company
dunnhumby Client - Zenith - The ROI Agency - Part of Publicis Media