Promotions Analytics

Price & Promotions
Price & Promotions
clear

Promotions Analytics

Improve promotional performance with Customer Data Science

 

Promotions Analytics enables you to understand past promotions, identifies potential growth opportunities and streamlines your planning workflow.

Return on investment you can expect

Promotions Analytics enables you to leverage Customer Data Science to turn critical shopper insights into action; driving an improved, streamlined approach to promotions, while maximising category financial performance.

Margin +0.25-0.5% increase
in margin
Sales +1-3% increase
in cash sales
investment x10 return
on investment
 

How it helps

A web-based tool that adds value to the promotional planning process by using data and science to support everyday promotional decisions.

 
1
Provides category guidelines such as most incremental display type in order to optimise promotion plans.
2
Calculates the incremental performance of historical promotions and the contribution each tactic has delivered.
3
Identifies the long tail of promotions that are sales and/or margin diluting.
 

How it works

1
View

View the historical performance identifying the impact of Advertisement, Display location, and promotion type had on the product’s performance.

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2
Find

Identify top performing promotions, view their classification and understand what factors drove success.

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3
Identify

With a series of dynamic visual dashboards, quickly identify the best way to promote a product based on product and category historical performances.

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