dunnhumby South Africa


dunnhumby South Africa

About dunnhumby South Africa

dunnhumby was established in South Africa in 2012 to help retail partner Shoprite better understand its customers and apply those insights to deliver better shopping experiences and more relevant marketing. Collaborating closely with Shoprite and its suppliers, we analyse the shopping behaviour of more than 7.5 million customers to better predict and meet their needs – in- and out-of-store, online and off – all to earn their lasting loyalty. Shoprite is the number one retailer in South Africa and in 2013 its gross revenue reached R92 billion.

The team, based in Cape Town, is currently working with a continuously growing client base of prestigious companies across a large number of categories, including Unilever, P&G, Colgate, Coca-Cola and Kimberly Clark.


Cape Town

Building 8
c/o Shoprite
Cnr William Dabbs & Old Paarl Rd
Brackenfell, 7561
South Africa

Phone: +2721 980 4495

Year established: 2012

Country Head: Charles Llewellyn

Number of dunnhumbians: <21

Our South African team is headquartered in Brackenfell, a small Afrikaans-speaking suburb just a short drive from the amazing culture, cuisine and climate of Cape Town's ocean-side city centre. Sharing a space with our retail partner Shoprite, we’re fully integrated in their day-to-day and well-positioned to ensure customers are always at the heart of their decision making.

When we're not in the office, you might find us conquering nearby Devil's Peak, enjoying some biltong (South Africa’s famous dried, salted meat) or just taking in the breath-taking sights and history of this truly global city.

You can find our dunnhumby Gauteng team in a brand new office space in the growing business hub Midrand. Central to both Johannesburg and Pretoria as well as right along side the Mall of Africa, where you can often find the team doing store walks in one of the Checkers new generation stores. A perfect space to brain storm, crunch numbers or generate ideas over a great cup of coffee.

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dunnhumby Client - ShopRite Supermarkets retailers
dunnhumby Client - Grupo Éxito Almacenes Éxito S.A. largest South American retail company
dunnhumby Client - X5 Retail Group, a leading Russian food retailer, supermarkets and hypermarkets
dunnhumby Client - SMU analytics - Customer Data Science
dunnhumby Client - Coop Norge, leading consumer co-operative retail business within grocery, general merchandise and DIY
dunnhumby Client - Canadian food retailer Metro has selected dunnhumby to serve as the customer data science, loyalty and software partner
dunnhumby Client - Homeplus - a Korean discount store retail chain
dunnhumby Client - Tesco plc trading as Tesco, is a British multinational groceries and general merchandise retailer
dunnhumby Client - Coca-Cola, or Coke - a carbonated soft drink manufactured by The Coca-Cola Company see benefits for brand tracking with new Brand Position report from dunnhumby
dunnhumby Client - AutoZone, Inc. is an American retailer of aftermarket automotive parts and accessories
dunnhumby Client - RD (or RaiaDrogasil) is the largest drugstore company in Latin America by revenue and market capitalization
dunnhumby Client - Raley's Supermarkets - family-owned supermarket chain operates stores under the Raley's, Bel Air Markets, Nob Hill Foods, Food Source and Market 5-ONE-5 banners
dunnhumby Client - Foodstuffs North Island jointly owned by two New Zealand grocery and liquor retailers cooperatives
dunnhumby Client - Meijer Inc. is an American supercenter chain throughout the Midwest
dunnhumby Client - Monoprix S.A. is a major French retail chain
dunnhumby Client - GlaxoSmithKline plc is a British pharmaceutical company headquartered in Brentford, London
dunnhumby Client - The Kellogg Company, doing business as Kellogg's, is an American multinational food-manufacturing company
dunnhumby Client - Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products
dunnhumby Client - General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores
dunnhumby Client - Nestlé S.A. is a Swiss transnational food and drink company
dunnhumby Client - L'Oréal S.A. is a French personal care company
dunnhumby Client - GPA - dunnhumby stimulates their thinking to build effective multi-channel strategies
dunnhumby Client - P & G - Analysing data from millions of Customers across the country
dunnhumby Client - Mondelēz International, Inc., is an American multinational confectionery, food, and beverage company
dunnhumby Client - Unilever is a British-Dutch transnational consumer goods company
dunnhumby Client - McDonald's is an American fast food company
dunnhumby Client - Danone S.A. is a French multinational food-products corporation