News

John Lewis Partnership and dunnhumby launch improved Insights Platform

• Platform provides real-time insights on customer loyalty and repeat purchase behaviour
• Granular insights enable more responsive strategic decisions based on customer preferences and behaviour
• Customer Insights will also help inform high-impact Retail Media activation plans for brands

John Lewis and Dunnhumby unveil real-time customer insight platform

Retail Week

John Lewis Partnership and customer data specialist Dunnhumby have launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.

Tesco Media showcases new developments to Ireland’s retail media portfolio at Upfront event

• Tesco brings together a suite of products across online and in-store media and customer insights, matched with reach and the power of Clubcard to transform the Irish retail media landscape.
• Offers brands access to customer insights and targeted advertising opportunities.

Tesco Media unveils new retail media developments at annual Upfront event

• Tesco introduces video advertising on Tesco.com and app, innovative in-store advertising, including first-ever store wrap advertising at scale
• New measurement framework and insights portal launched to enhance campaign effectiveness

Tesco launches video and store wrap advertising in retail media upgrade

Grocery Gazette

At the Upfront event in London today (9 October), Tesco Media showcased its new video advertising solution, which allows brands to engage with customers through short-form video content with Tesco.com shoppers and 16 million plus app users.

Tesco Media and Insight Platform Extends The Trade Desk Partnership

ExchangeWire

Tesco Media and Insight Platform has extended its partnership with The Trade Desk. Their collaboration allows advertisers to plan and execute campaigns using Tesco consumer data without the need for third-party cookies, an ever-relevant objective in the privacy-centric ad landscape.

dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk

Retail Technology Innovation Hub

Tesco Media and Insight Platform, powered by dunnhumby, has extended its partnership with The Trade Desk to give advertisers direct access to anonymised audience segments on the platform.

Tesco and The Trade Desk expand partnership to offer maximum ad campaign control and optimisation

Marketers can now improve efficiency across all campaigns in their own account by reaching only relevant consumers based on shopping behaviours.

Family Dollar Selects dunnhumby AI Platform to Power Customer Driven Category Management and Merchandising Nationwide

New platform will enable Family Dollar to optimize the assortment process across its network of stores, enhance the shopping experience of its 66 million customers, and increase in-store sales.