Tesco launches retail media certification to build industry expertise

• Innovative new training programme aims to educate brands and agencies on the power of retail media.

London, UK, 28 November 2024 - Tesco Media and Insight Platform, powered by dunnhumby, today launched its Tesco Retail Media Certification, a comprehensive new training programme designed to help marketers demystify and master the booming retail media landscape.

Retail media has seen explosive growth as brands look for more effective ways to reach consumers. However, many brand and shopper marketers still grapple with fully understanding retail media's capabilities and best practices. The certification from Tesco Media empowers brands and media agencies with the knowledge and skills to plan, activate and measure high-impact retail media campaigns with Tesco.

What does the certification cover?

This certification, available via the Tesco Media Academy, delves deep into the transformative potential of retail media for advertisers. It provides a 360-degree view of running successful retail media campaigns through targeted modules, including:

• Navigating the evolving retail media landscape
• Leveraging Tesco Clubcard data for actionable insights
• Crafting full-funnel campaigns across in-store, onsite and offsite Tesco Media channels
• Measuring and optimising campaign effectiveness

"Retail media offers an unparalleled opportunity for brands to connect with consumers throughout the purchase journey in an engaging and measurable way," says Stacy Gratz, Sales & Marketing Director of Tesco Media and Insight Platform. "Our new certification equips brand and shopper marketers with expert training directly from one of the industry leaders."

Who’s signed up already?

The Tesco Retail Media Certification has already garnered significant interest during its trial phase with agency partners, with over 250 media professionals from EssenceMediacom, Publicis Media, Wavemaker, Mindshare and Omnicom Media Group successfully completing the certification.

“At OMG, we're proud to partner with Tesco Media on the launch of the Tesco Retail Media Certification programme,” says Prateek Gupta, OMG UK.

“This comprehensive training initiative represents a significant step forward in empowering brands and agencies to capitalise on the immense potential of retail media. By providing in-depth education on the Tesco platform, leveraging the power of data, and fostering best practices in campaign planning, activation, and measurement, this certification programme will equip us to deliver unparalleled value to our clients.”

How can I sign up?

The certification is available to advertisers and partners or anyone with an interest in learning more about retail media and can sign up today for the self-paced certification via the Tesco Retail Media Academy. After passing the final assessment, participants will receive a Tesco Retail Media Certification certificate and LinkedIn and email badge to showcase their expertise with their network, a symbol of expertise in this growing field.

The Tesco Retail Media Certification is now open for registration at  https://www.dunnhumby.com/tesco-retail-media-academy/

About Tesco Media and Insight Platform

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via over 23 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media and Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.