Tesco Media showcases new developments to Ireland’s retail media portfolio at Upfront event

• Tesco brings together a suite of products across online and in-store media and customer insights, matched with reach and the power of Clubcard to transform the Irish retail media landscape.
• Offers brands access to customer insights and targeted advertising opportunities.

Dublin, 15 October 2024 - Tesco Media today announced new developments to its retail media portfolio, spanning instore, online, and out-of-home channels, changing how brands can shape consumer purchasing decisions across Ireland.

By leveraging Tesco's reach, scale, and market coverage, Tesco Media provides advertisers with a platform to purchasing decisions, both in-store and online.

Unmatched scale and precision

Tesco Media harnesses Tesco Ireland's impressive market presence, with over 89% of Irish households shopping at Tesco. The combination of Tesco Clubcard, used by more than 1.6 million active households in Ireland, and dunnhumby's analytical expertise creates a powerful capability across a range of in-store and online channels, and allows for unprecedented targeting precision and customer understanding in the Irish retail landscape.

Innovative in-store solutions

Tesco Media introduces a range of in-store media solutions for brands and their agencies, including:

• Connected Store displays reaching over 2.3 million shoppers every week.

• The largest in-store digital screen network in Ireland, with over 500 screens installed nationally with significant expansion planned to double this number.
• Expanded POS and sampling offering enabling brands to showcase innovation directly to customers in-store and home delivery.

A comprehensive digital offering

Tesco Ireland's digital media offering provides brands with opportunities to reach Irish shoppers at scale:

• Largest behavioural database in the Irish market and over 75% Clubcard sales penetration across all stores. Target the most relevant customers for advertisers through behavioural, loyalty, propensity and acquisition science.
• Onsite media opportunities, with over two million shoppers visiting Tesco.ie every month, on Tesco.ie, including targeted banner ads and product showcase placements.
• Relevant Sponsored Search, a powerful self-serve tool to help drive sales, improve brand recognition and showcase products at the top of Tesco.ie search results.
• Weekly customer emails, reaching over 1.3 million emailable customers.

Driving results for brands

Tesco Media has already demonstrated its effectiveness for brands in the Irish market, with case studies showing significant results. Campaigns have been effective in growing reach, attracting new buyers and sales increases when compared to promotions without media support.

Suzanne Quinn, Customer Director, Tesco Ireland, commented: "The Retail Media platform brings together the power of Clubcard and our extensive customer reach, in one closed loop offering for a whole new media channel. Tesco Media is not just offering advertising space - we're providing brands with the tools to truly understand and engage with their customers. We’re excited to work with suppliers and agencies to harness the insight and engagement we can offer through our stores and online, to create value for our customers while helping our partners grow their businesses."

For more information on how Tesco Media can help your brand shape what Ireland buys, visit https://www.dunnhumby.com/tesco-media-insight-platform/

About Tesco Media and Insight Platform

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via over 23 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media and Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.