Tesco Media unveils new retail media developments at annual Upfront event

• Tesco introduces video advertising on Tesco.com and app, innovative in-store advertising, including first-ever store wrap advertising at scale
• New measurement framework and insights portal launched to enhance campaign effectiveness

London, 09 October 2024 - Tesco Media and Insight Platform today announced major enhancements to its retail media offering, including the launch of video advertising on Tesco.com, as well as several new media channels and announcements in measurement and personalisation capabilities.

Lights, camera, conversion

At the Upfront event in London, Tesco Media unveiled their new video advertising solution, allowing brands to engage with customers through short-form video content with Tesco.com shoppers and 16m+ app users. With video advertising now seeing significantly higher engagement than traditional broadcast media among 16-34 year-olds, this expansion of Tesco's creative canvas enables advertisers to deliver more engaging brand stories to shoppers.

Comprehensive media measurement

Tesco Media announced a comprehensive new measurement framework to demonstrate the full-funnel impact of retail media campaigns. This combined approach includes a range of solutions to provide detailed, incremental insights for advertisers, with omnichannel attribution to follow in 2025. This new framework has been built in collaboration with advertisers, leading agencies and industry bodies to set a new industry standard for retail media measurement.

A new insights portal was also unveiled, allowing brands and agencies to deliver even more relevant and personalised advertising experiences. The new tools include expanded audience segments available through the dunnhumby Sphere platform, allowing brands to use insights from 23m+ Clubcard members to engage across multiple channels, to re-engage with lapsed customers, and to acquire new ones.

Expanded in-store opportunities

Tesco Media is also expanding its in-store advertising options, offering brands exciting new ways to reach shoppers. In a retail first, Tesco now has the capacity to do store wrap advertising at up to 50 locations, transforming entire storefronts into eye-catching brand showcases, with the ability to adjust by region and context. This comes alongside the rollout of state-of-the-art digital screens throughout its stores and enhanced product sampling opportunities.

Tesco Media now brings together Tesco and dunnhumby under the leadership of Managing Director, Tash Whitmey. The newly assembled leadership team incorporates fresh talent from across the media, retail, and technology sectors, setting the stage for accelerated growth and innovation in the booming retail media landscape.

"As retail media continues to grow and expand, Tesco is leading the way," says Tash Whitmey, Managing Director of Tesco Media. “We use smart insights from our growing Clubcard base to build refined audiences, offering precision at scale. Along with our expanding creative canvas, we’re able to create immersive omnichannel brand activations that enhance the customer experience and drive business growth, positioning us as a great partner for retail media success."

For more information, visit the Tesco Media and Insight Platform.

About Tesco Media and Insight Platform

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via over 23 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media and Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

Media Contact

Gavin Greene, dunnhumby