Sectors we serve

Today’s Grocery industry is seeing its most significant changes in the past 50 years, driven by technology advances and changing consumer needs. A new epoch in Grocery has arrived, where only those most agile and adaptable to change will survive.

Grocery Retailers are facing unprecedented pressure on growing sales and maintaining profits, given disruptions in formats and channels, value propositions, services, and operating models. Against this context, Customer Data Science and its applications to everyday Retail Grocery decisions are critical to future business success.

Simply, the historical Retail decision processes that grew Grocery to this point are no longer fit for the future – and that’s where we come in.

Most Financial Services providers use similar datasets to make Customer decisions, whether it be internal data, credit bureau data or information provided by the Customer. However, Retailers have another rich layer of information: Customer shopping data. When combined with traditional data sets this provides a true competitive advantage enabling better business performance.

dunnhumby has over 15 years’ experience of helping Retailers leverage shopping data for their Financial Services divisions. Our Customer data science helps our clients maximise the full marketing mix, improving Customer acquisition, retention, new product development, pricing, promotions and credit risk decisions.

By leveraging our enhanced understanding of the Customer, clients can build a more Customer-centric culture leading to sustainable, valuable and longer-term relationships that benefit both the Customer and the business.