Key Performance Report

 

The dunnhumby Key Performance Report is a monthly report which allows access to detailed customer performance metrics in order to proactively track the health of supplier product ranges against a subcategory benchmark and drive strategic business decision making, whilst enabling a common language for conversations with Tesco.

 
 

Features & benefits

 
longer-term sales growth

Grow sales

Ongoing visibility of detailed product performance enables proactive, strategic decision making which is crucial for driving short- and longer-term sales growth. Understanding which metrics are driving both strong performance and weak performance for individual products allows you to identify levers for growth

optimise your strategy

Benchmark against subcategory and competitor performance

Contextualising the performance of your product range against the subcategory provides an additional lens to set targets and optimise your strategy

in depth customer metrics

Common language with Tesco

Access to in depth customer metrics enriches the conversation with your Tesco team and creates a common language that you can both align to and track progress against

Multiple data visualisations

User friendly interface

Multiple data visualisations available in the report with functionality to export all/select elements of the data set to excel

 

How it works

Sign up

 

Online report delivered via an automated email link on a monthly basis

 

Immediately start using KPIs to draw insights and action plan

 
 
 

Download the one pager

 
dunnhumby Key Performance Report Brochure - Accelerate your Retail Data Science
 
Download   
 
 

Report output in detail

The online report is intuitive to navigate for visibility of product performance

Export functionality

Ability to select the data that you'd like to see in Excel, allowing you to create custom tables and graphs of the most relevant information.

create custom tables and graphs

KPI dropdown

Easily toggle between 32 different KPIs to get a full picture of customer behaviors.

KPIs- customer behaviors

Overall UI

Simple and clear navigation, complete with charts & graphs. This allows for quick comparison of product performance versus the subcategory.

product performance vs subcategory

KPI Tree

Understand at a glance what the drivers and drainers are to the overall sales number.

overall sales number