Matt joined dunnhumby in 2022 to lead the Americas region (North America and Latin America) and is responsible for delivering on growth strategy across this region. Matt leads partnerships with several of dunnhumby’s key retail partners and their suppliers, and brings extensive experience to the business, with expertise across media, advertising, marketing analytics, technology and financial industries.

Experience

Matt has more than 20 years’ experience, most recently as Executive Media Consultant at 12th Street Measurement, a media and data consulting firm. Prior to that, he was the Global Commercial President of International Media at Nielsen and previously served as the CEO of Nielsen Catalina Solutions. Matt has held several other leadership roles at data and analytics-driven companies including Claritas and National Decisions Systems.

What makes clients want to work with dunnhumby?

“dunnhumby offers the unique combination of client consulting, retail industry expertise and unique tools for retailers and CPG brands. Our application solutions enable our clients to acquire new customers, while building brand loyalty with existing customers. We’ve been at the forefront of personalisation and consumer understanding long before retail media networks became the new hot data source. Our commitment to clients is best-in-class service and tools to profitably grow their business and keep their customers engaged and happy”.

Qualifications

Matt graduated with High Honours, BSc in Environmental Science from The University of California at Santa Barbara.