Joining dunnhumby in late 2023 to spearhead the dedicated Tesco UK Retail Media business, Tash brings a wealth of experience, passion, and a track record of impressive achievements delivered across nearly three decades including 18 years at Havas and 6 years at Tesco.

At Tesco, she oversaw a major transformation of the Clubcard scheme, growing active households to over 20 million and app users to 9.2 million and designed a personalised rewards scheme that went from zero to 4 million users in one year.

A fellow and former non-executive director of the Marketing Society, Tash has also featured in the Data IQ 100 Most Influential People in Data and was included in Campaign magazine’s A-list for three successive years.