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Why CPG suppliers need to think differently about which brands matter most to customers

The Grocer

Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.

Health-conscious shoppers offer $285B yearly lift to grocers, Dunnhumby finds

Grocery Dive

These individuals care more about quality and less about price than other consumers, the research company said in a new report.

Tesco launches retail media certification to build industry expertise

Innovative new training programme aims to educate brands and agencies on the power of retail media.

John Lewis partners with Dunnhumby for improved insights platform

Retail Gazette

John Lewis has launched a new improved insights platform for brands with marketing firm Dunnhumby, designed to help its partner brands improve the way they connect with shoppers.

John Lewis Partnership and dunnhumby launch improved Insights Platform

Platform provides real-time insights on customer loyalty and repeat purchase behaviour
Granular insights enable more responsive strategic decisions based on customer preferences and behaviour
Customer Insights will also help inform high-impact Retail Media activation plans for brands

John Lewis and Dunnhumby unveil real-time customer insight platform

Retail Week

John Lewis Partnership and customer data specialist Dunnhumby have launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.

Tesco Media showcases new developments to Ireland’s retail media portfolio at Upfront event

Tesco brings together a suite of products across online and in-store media and customer insights, matched with reach and the power of Clubcard to transform the Irish retail media landscape.
Offers brands access to customer insights and targeted advertising opportunities.

Tesco Media unveils new retail media developments at annual Upfront event

Tesco introduces video advertising on Tesco.com and app, innovative in-store advertising, including first-ever store wrap advertising at scale
New measurement framework and insights portal launched to enhance campaign effectiveness

Tesco launches video and store wrap advertising in retail media upgrade

Grocery Gazette

At the Upfront event in London today (9 October), Tesco Media showcased its new video advertising solution, which allows brands to engage with customers through short-form video content with Tesco.com shoppers and 16 million plus app users.

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