Articles
Tesco launches video and store wrap advertising in retail media upgrade
At the Upfront event in London today (9 October), Tesco Media showcased its new video advertising solution, which allows brands to engage with customers through short-form video content with Tesco.com shoppers and 16 million plus app users.
Tesco Media and Insight Platform Extends The Trade Desk Partnership
Tesco Media and Insight Platform has extended its partnership with The Trade Desk. Their collaboration allows advertisers to plan and execute campaigns using Tesco consumer data without the need for third-party cookies, an ever-relevant objective in the privacy-centric ad landscape.
dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk
Tesco Media and Insight Platform, powered by dunnhumby, has extended its partnership with The Trade Desk to give advertisers direct access to anonymised audience segments on the platform.
