Articles
Why CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
Health-conscious shoppers offer $285B yearly lift to grocers, Dunnhumby finds
These individuals care more about quality and less about price than other consumers, the research company said in a new report.
John Lewis partners with Dunnhumby for improved insights platform
John Lewis has launched a new improved insights platform for brands with marketing firm Dunnhumby, designed to help its partner brands improve the way they connect with shoppers.
