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Maximizing Brand Equity in New Markets

Explore key takeaways on opportunity costs for retailers, including a detailed case study of Publix’s growth. Gain practical strategies for improving market penetration and brand equity in your retail expansion efforts.

How co-ops can tap into retail media’s transformative potential
Retail media for retail alliances: unlocking the €31 billion opportunity
Why centralising price and promotion decisions makes sense in a customer-centric world
Bargain-hunting behaviours: how New Zealand’s shopping habits continue to change
Grocery Mergers and Acquisitions: The impact on retailers, brands and customers
Unlocking the secrets of value: lessons from some of Europe’s best-perceived retailers
If Perception is Reality, Grocers Need to Better Connect Base Price and Promotions
New Zealand’s e-commerce market is soaring. Here’s what you need to know
How do CPGs maximise their retail media ROAS?
If your retail media strategy is digital-only, you’re doing it wrong. Here’s why.
The Three Ps: the path to perfection in insights monetisation
2024 New Zealand Consumer Pulse: Consumer Confidence Rising
Opening doors unimagined: how new AI is shaping the next generation of assortment science
Don’t be fooled: variety matters for every format
No time to lose: why the future of AI-powered ranging is already here
Why localised assortment is now the key to loyalty and growth
Why more insight doesn’t always lead to greater success in-store
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