After months of inflationary pressure, how are the world’s shoppers holding up?

Rising prices, dwindling economic stability, and a trend towards value-seeking behaviours. It’s been some time since we last checked in with grocery shoppers from around the globe, but when we did – in our September 2022 Consumer Pulse study – they were clear about the financial pressures they were feeling.

Now we are more than one year on, do those worries persist? Have they become worse? Or has the situation gradually begun to ease? To find out, we spoke to more than 2,800 shoppers across Europe, South Africa, New Zealand, and the UK. What immediately became clear from doing so is that, while each one of those markets has its own dynamic, the world’s shoppers are largely united in their response to those megatrends mentioned above.

As could be expected, that response is one in which the primary priority is value. At the same time, and in spite of continued turbulence and uncertainty, we do see hints of change. Health, wellbeing, and environmental responsibility are all creeping back on to the consumer radar – indicative of the fact that, even in tougher times, many shoppers are determined to make the “right” choice wherever they can.

To find out more on that – and what else they have to say – please read on for the results of our latest Consumer Pulse.