dunnhumby Consumer Pulse 2024: planning ahead for Europe’s post-inflationary era

At the beginning of this year, I outlined what I believed were the top retail priorities for 2024. In that post, I explained that ‘as the global economy begins to stabilise, retailers will inevitably see less inflation-driven growth’.

Having analysed the results of this latest Consumer Pulse study, I’m now even more convinced about that assertion. Whisper it, but we’re finally on the cusp of a post-inflationary period, one with implications both positive and negative for retailers. The age of “growth by default” may be ending, but exciting new opportunities are on the horizon as a result.

With that in mind, let’s dive in—and find out what the continent’s grocery shoppers can tell us about the direction of travel for European retail.