dunnhumby Retailer Preference Index 2019: Grocery Edition
In dunnhumby’s second annual Retailer Preference Index (RPI) study, a comprehensive nationwide study, we re-examine the evolving US grocery landscape to help retailers navigate an increasingly fragmented market where shoppers are, on average, shopping at four grocery stores per month and regularly buying groceries from at least three other channels. The study focuses on the following questions:
- What drives preference?
- Who is winning and losing?
- Why are they winning or losing?
- What can grocery retailers do to improve preference and performance?
Existing retailer rankings by Consumer Reports or Market Force only use survey data to capture how shoppers feel about the various banners without linking the emotion to financial performance. Others, like Supermarket News, rank banners based on financial metrics but fail to capture how people feel.
Our study is different because it quantifies the preference driver importance based on a combination of a banner’s emotional connection and financial performance. The emotional connection was captured through a 15-minute online survey across 7,000 US households about how customers think and feel about 56 US grocery retailers.
To learn more, download a free copy of the report. If your banner is in our report and you'd like your custom brief, contact us.
The list of banners evaluated, in alphabetical order, include:
Acme Albertsons Aldi Amazon Big Y Foods Bi-Lo BJs Wholesale Brookshires Costco Food City Food Lion Food4Less/Foods Co. Fred Meyer Frys Food Stores Giant Eagle Giant Foods Hannaford Harris Teeter H-E-B Hy-Vee | Ingles Markets Jewel-Osco King Soopers Kroger Lidl Lowes Foods Market Basket Meijer Peapod Price Chopper Publix Raley’s Ralphs Safeway Sam’s Club Save Mart Schnucks Shaws/Star Market ShopRite Smart & Final | Smiths Sprouts Farmers Market Stater Bros Stop & Shop Supervalu Target The Fresh Market Tops Trader Joes Vons Walmart Walmart Neighborhood Wegmans Weis Markets WinCo Winn-Dixie |
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