Portugal Grocery Retailer Preference Index 2020: Second Edition

In our second edition of the Portugal Grocery Retailer Preference Index (RPI), we once again seek to draw a direct link between consumer sentiment and grocery retail business performance in Portugal.

Which grocers are best prepared to weather the storm, and what can other retailers do to compete? The RPI seeks to answer these and other questions, including:

• Why do shoppers come to prefer one Retailer over another?
• What factors, if any, contribute negatively to preference?
• Which retailers are winning and losing? And why?
• What can grocery retailers do to improve performance and win more trips?

Existing ranking methods focus primarily on retail growth based on store counts and revenue size, without linking growth to emotional or financial performance. We have a different perspective, one that focuses on the consumer and their emotional connection to the various retailers within the grocery channel.

Our study surveyed 1500 Portuguese shoppers to uncover how they think and feel about grocery stores, and how they shop with them.  We aim to understand how Customers perceive stores through the seven different drivers, and how these perceptions affect both the emotional connection and financial performance.

Our goal: to help retailers better understand their customers to deliver a value proposition that aligns with their needs, to earn more trips and drive sustainable growth.

The list of Retailers evaluated, in alphabetical order, include:

• Auchan
• Continente
• Dia
• E. LeClerc
• Intermarché
• Lidl
• Mercadona
• Pingo Doce