Kann Ihr Category Management wirklich etwas bewegen?
By Rob Ruttenberg, Dorothee Génot,
29 November '19
Eine smarte Möglichkeit sich als Einzelhändler von der Konkurrenz abzuheben ist ein gutes Category-Management, das zunehmend als Treiber für strategische Differenzierung anerkannt wird. Einzelhändler erzielen hiermit nicht nur Effizienzeinsparungen, sondern auf vergleichbarer Basis auch ein Umsatzwachstum von +2 bis +5.
Dennoch verpassen viele Einzelhändler die Vorteile, weil sie nicht wissen, wie sie die Leistung ihres Category-Managements verbessern können. In unserem neuesten Bericht erfahren Sie, wie das weltweit führende Category-Management aussieht und welche Schlüsselzutaten erforderlich sind.
Laden Sie den Bericht herunter und erfahren Sie, welche Schritte Ihr Unternehmen umsetzen muss, um den Umsatz Ihrer Kategorie zu maximieren und den Umsatz zu steigern.
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