Better for you (Customer), You (Brand) and You (Retailer)

The Better For You Report offers valuable insights into the evolving health and wellness landscape, crucial for capturing the lucrative Better-For-You (BFY) customer segment worth $285 billion annually. It identifies key trends shaping consumer preferences, such as the demand for affordable health options and the unique motivations of younger shoppers, particularly GenZ. By understanding the nine dimensions of health that matter most to customers, retailers and brands can align their offerings and strategies to meet these needs effectively.

The report highlights leading players in the BFY space and provides actionable recommendations for enhancing quality, digital engagement, and sustainability efforts. This knowledge empowers retailers to strategically invest in areas that resonate with health-conscious shoppers, ultimately driving revenue growth and strengthening customer loyalty.