El Barómetro de Preferencia del Retail España 2024 es el único estudio en nuestro país que relaciona la conexión emocional del cliente con el desempeño comercial del retailer. Con una metodología única basada ciencia de datos, incluye un ranking de los retailers mejor valorados, así como los factores más determinantes para los consumidores a la hora de elegir dónde realizar su compra de alimentación.
La 6ª edición del Barómetro de Preferencia del Retail aborda, además, 6 temas adicionales:
Sexta edición: evolución del informe desde 2019.
El retail en la era post-inflación y cómo se están adaptando los consumidores.
Papel de los retailers regionales y diferencias con los nacionales.
Visión en profundidad de los clientes, atendiendo a criterios de etapas de vida.
Descifrando la fidelización y su influencia en la satisfacción de los consumidores.
El retail de la era digital: retos y barreras del e-commerce de alimentación.
Si quieres recibir información más detallada del informe, contacta con Salvador Di Deco: Salvador.Dideco@dunnhumby.com
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Descargar el informe: Barómetro de preferencia del retail España 2024
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7 October '24
