dunnhumby RPI 2021 – i retailer preferiti per i consumatori italiani
28 September '21
Prezzo. Qualità. Vicinanza. Premi. Così tante leve diverse giocano un ruolo nell’influenzare i clienti a decidere dove acquistare i generi alimentari. Ma cosa conta di più? Qual è la combinazione ideale per attirare i clienti? E quanto si è in grado di realizzare questo mix?
Come ogni studio della serie RPI, il sondaggio si basa sulle risposte dirette dei veri clienti. Nel giugno di quest’anno abbiamo raccolto più di 10,000 valutazioni circa i Retailer italiani per approfondire i seguenti temi:
In quale insegna acquistano più frequentemente.
Quanto spendono ogni mese presso una determinata insegna
Come “percepiscono” le diverse insegne: il loro “legame emotivo” con i retailer.
Le preoccupazioni piu’ rilevanti quando si fanno acquisti. Quali sono i fattori piu’ critici che si percepiscono durante la spesa
In che modo i retailer si confrontano con queste preoccupazioni
Il nostro obiettivo: aiutare i retailer a comprendere meglio i propri clienti per offrire una proposta di valore che sia in linea con le loro esigenze, per acquisire più vantaggi e promuovere una crescita sostenibile.
Lo studio comprende la valutazione delle seguenti insegne:
Aldi
Ali
Bennet
Carrefour
Conad
Coop
CRAI
Despar, Eurospar, Interspar
Esselunga
Eurospin
Iper-Ala grande
Mercatò
PAM
Panorama
Se sei nella lista dei retailer coinvolti nello studio e vuoi richiedere un incontro per condividere le principali evidenze in modo dettagliato ed esclusivo, mettiti in contatto direttamente con Marco Metti.
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