Maximizing Brand Equity in New Markets

In the ever-evolving landscape of grocery retail, expansion into new markets presents both tremendous opportunities and significant challenges. Our new report, “Maximizing Brand Equity in New Markets,” offers crucial insights into how retailers can successfully navigate these complexities and unlock hidden revenue.

Key Takeaways:

• Opportunity Costs: For retailers with around 25 locations in a mid-sized city, opportunity costs could reach up to $800 million annually in a single market.
• Case Study on Publix: Dive into how Publix, one of the U.S.’s fastest-growing retailers, has navigated its expansion strategy and the impact on its brand equity.
• Best Practices for Expansion: Learn actionable strategies to enhance market penetration and brand equity. From determining your competitive positioning to optimizing customer experience and adhering to a well-defined competitive strategy, our recommendations will guide you in achieving sustainable growth.