The constant evolution of laundry care

This report provides a unique perspective on the constantly evolving laundry care market, where manufacturers are constantly reinventing their products to meet changing customer trends.

The report includes:

• A detailed analysis of the evolving laundry care market and the significant role new product innovations have played in driving shifting consumer behaviours and category growth.
• A comprehensive analysis of shopper behavioural data from over 50 million shoppers from dunnhumby's global retailer partners and leading manufacturers like Unilever, Procter & Gamble, Comfort, Downy, Fairy, Gain, and Lenor.
• A case study on the introduction of scent boosters, a product that has managed to shift consumer behaviour in this well-established category.