El Barómetro de Preferencia del Retail España 2023 el único estudio en nuestro país que relaciona la conexión emocional del cliente con el desempeño comercial del retailer. A partir de encuestas a más de 4.000 consumidores y más de 10.000 evaluaciones, este estudio pretende dar respuesta a dos cuestiones principales: cuáles son los retailers preferidos por los españoles y cuáles son los factores de preferencia más importantes a la hora de elegir dónde comprar.
En la 5ª edición del Barómetro de Preferencia del Retail España podrás encontrar, entre otros insights:
Los rankings con los retailers de alimentación mejor valorados por los españoles tanto en tienda física como en el canal online, así como su evolución en los últimos 5 años.
Los principales factores de preferencia y qué retailers destacan más en cada uno de ellos.
Dónde están las mayores oportunidades para aquellos retailers que buscan diferenciar su propuesta.
Si quieres recibir información más detallada del informe, contacta con Salvador Di Deco: Salvador.Dideco@dunnhumby.com
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19 October '23
