IPCon 2021 Índice de Preferência do Consumidor

25 October '21

Preço. Sortimento. Experiência em loja. Conveniência. Existem muitos pilares que motivam as decisões dos consumidores quando eles fazem suas compras de supermercado. Porém, qual é o mais importante? Qual é a combinação ideal de fatores que atrai esses consumidores? E como atingir essa combinação ideal?

Como todos os estudos sobre Retailer Preference Index que realizamos globalmente, o Índice de Preferência do Consumidor (IPCon) é um estudo nacional que avalia 38 varejistas alimentares nacionais e regionais, baseado no quanto estes varejistas conseguem atender às necessidades de seus clientes. No segundo trimestre deste ano, mais de 6.800 brasileiros responderam à uma pesquisa online, procuramos entender às seguintes perguntas-chave:

O que impulsiona a preferência do varejista entre os consumidores?
Quais varejistas são mais bem avaliados?
Por que eles estão melhores ou piores?
O que os varejistas podem fazer para melhorar sua avaliação?

Nosso objetivo: ajudar os varejistas a entenderem melhor seus clientes e oferecer uma proposta de valor que esteja em linha com suas necessidades, de forma que aumentem suas visitas às lojas, ao mesmo tempo que consigam obter um crescimento sustentável de seus negócios.

Este estudo inclui avaliações dos seguntes varejistas:

Carrefour
Atacadão
Pão de Açúcar
Extra
Assaí
Big
Sam’s Club
Maxxi
Lojas Americanas
Bom preço
Nacional
Zaffari
Gbarbosa
Prezunic
Bretas
Perini
Muffato
Comper
Dia
Supermercados BH
Makro
Mateus
Epa
Guanabara
Mundial
Sonda
Tenda
Savegnago
Líder
Confiança
Roldão
Angeloni
Mart Minas
Bahamas
Super Nosso
Cidade canção
Amigão
Coop

Este relatório está disponível para download agora. Caso sua empresa faça parte do nosso relatório e queira receber informações complementares sobre o seu negócio, clique aqui para solicitar seu perfil de varejista personalizado.

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