Webinar On-Demand | State of the Industry – Retail Media

Right now money is pouring into the grocery sector – and not a penny of it from shoppers. Retail media is enjoying an unprecedented surge in investment, and industry analysts predict this is only set to keep growing. But what’s driving the surge and how can retailers take advantage of this?

dunnhumby’s Head of Media and Customer Engagement Solutions Julie Jeancolas and Media and Customer Engagement Manager for EMEA Jemma Haley present along with our special guest speaker Colin Lewis. Colin is a Chief Marketing Officer with over 25 years’ experience, an Author, Columnist at Marketing Week, Executive coach…it goes on! Writer of the Rise of Retail Media report and speaker at the launch event of the Tesco Media and Insight Platform recently in November – his knowledge of the value and potential of Retail Media is vast and we know you’ll benefit from hearing his views on why retailers should use the power of retail media and how.

Listen to find out more as we :

• Examine the drivers behind Retail Media’s rise – what’s creating the fertile environment for starting a retail media business and is it sustainable?
• What are the barriers and how can they be addressed – our State of the Industry report helps make sense of the newest media channel on the block
• Collaborating with CPGs – hear what suppliers value, why retail media is a great opportunity for brands and agencies and advice on optimising your offering to maximise working together

This webinar took place on 16 March 2022.