Upcoming Webinar | Grocery Shoppers on the Edge: Navigating the New Economic Reality in the Americas

Wednesday, May 28 | 11:00 am CT

Consumer confidence is falling fast across the largest economies in North and Latin America, signaling a major shift in how shoppers are thinking, feeling, and spending. Will your shoppers still choose you when price pressures and trade policies hit their wallets?

In this webinar, join us for an insightful exploration into how grocery consumers across the Americas are adapting to economic upheavals. Drawing upon fresh insights from dunnhumby's latest Consumer Trends Tracker, conducted tri-annually in the six largest economies of the Americas — U.S., Brazil, Mexico, Canada, Colombia, and Chile—we'll delve into:

• National vs. International Purchasing: Understand the shifting consumer intent towards buying domestically produced goods versus imports.
• Drivers of Change: Identify the key factors influencing these purchasing decisions amidst economic challenges.
• Behavioral Shifts: Examine how consumer behaviors have evolved over the past year and the variations across different countries.
• Retailer Impact: Discover which types of retailers are gaining an advantage, while learning strategies all retailers can employ to adapt to these consumer changes.

Speakers:  

• Erich Kahner, Director of Strategy and Insights, North America and Latin America
• Chris Thomson, Senior Vice President Client Services
• Renan Pessim, General Manager Brazil and Chile
• Michelle Weissman, Client Director

Regional Consumer Trends Tracker Reports will be emailed to registrants after the webinar.