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Webinar On-Demand | Baromètre dunnhumby des enseignes préférées des français 2021
Insights
The latest insights from our experts around the world
Prix. Qualité. Proximité. Récompenses fidélité. De nombreux critères sont pris en compte par les consommateurs au moment de décider où faire leurs courses. Mais quels sont les plus importants ? Quelle est la combinaison idéale pour attirer vos clients ? Et quelles sont les attentes encore insatisfaites sur le marché ?
Pour la deuxième année consécutive dans notre Baromètre des enseignes préférées des français, nous avons analysé l’opinion des consommateurs. Grâce à un questionnaire en ligne, plus de 4 000 clients français nous ont partagé leur perception des différentes enseignes alimentaires.
Participez à notre webinaire pour obtenir des réponses à des questions telles que :
Rejoignez-nous avec Olivier Dauvers, expert de la grande distribution, pour découvrir et commenter les principaux résultats de notre Baromètre et comprendre les secrets du succès de certains distributeurs.
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