Webinar On-Demand | Maximising the Value of Customer Data through Retailer / CPG Collaboration in EMEA

Wednesday 22nd September | 2PM BST

The pandemic has led to ongoing changes in shopping behaviours and for many grocery retailers, 2020 ended with record sales as well as newly gained COVID customers. The big question for many retailers will be whether they can hold onto their new COVID customers in 2021 and beyond. To answer that question, retailers need to look inward and ask if the surges in YOY growth were due to internal changes they made or were they due to external factors such as how consumers shopped and prepared food.

dunnhumby’s research found that 2020 upended consumers' preferences, and instead of prioritizing value and quality most, they now wanted “speed” above all else. As COVID continues to fade for many markets over the coming months, some of the new behaviours consumers began in earnest in 2020 will stick — online shopping and using multiple shopping tactics to find value — while others will fall away. But once the dust settles, customer preference drivers will look more like pre-COVID than they did during COVID. Value above all will be king.

Join dunnhumby's David Ciancio and Patrick Davenport as they discuss ways to maximize the value of customer data through retailer and CPG collaboration. Learn how insights collaboration can help improve your Category Management, Promotion, and Media strategy for 2021 and beyond.

Translation will be available in French, German, Italian and Spanish.