The Tesco Retail Media Certification, open to all, was created to inspire and teach marketers about the power of retail media and how it can be used to help supercharge media plans and drive incredible results.
The eCourse will help participants to –
Understand what’s driving retail media’s stratospheric rise and get up to speed with the current state of play – from the dynamics of the industry through to key communications channels.
Learn how the Tesco Media & Insight Platform gives you the power to deliver outstanding results for your brand clients across the marketing funnel. Understand the platform’s capabilities to supercharge your media plans.
Made up of 10 modules, the Certification is awarded on completion of the coursework and passing the final knowledge test. Want to know more? Check out the FAQs below, or register to get started.
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No, the Tesco Retail Media Certification is a free course.
No, the Tesco Retail Media Certification is open to all.
Naturally, course completion times vary from person to person. The whole course takes an average of 1 - 2 hours to complete. A participant's progress will be saved at the point they exit the course and can be returned to complete in the future.
There is no time limit for completing the course or individual modules.
Yes. The Tesco Retail Media Certification is designed to give you a comprehensive understanding of the retail media industry and Tesco Media, with each module building on the last. You must complete all modules to receive your certification.
To earn the certification, participants must complete 7 bite-sized modules and a 20-question, multiple-choice final assessment, requiring a passing score of 80%.
Participants will receive a certificate, a ‘Tesco Retail Media Certified' LinkedIn graphic and an email badge. These are available to download from the Completed Courses section of a user's profile and the Additional Resources section of the course.
We recommend that participants add the certification to the Training and Certifications part of their LinkedIn profile via the share option in the Completed Courses section of the user's profile.
Participants can use the 'I'm Tesco Retail Media Certified' LinkedIn graphic to share their passing of the certification with their network including the hashtag #TescoRetailMediaCertified. There is also an option for participants to add an email badge to their email signature.
The certification is valid for 2 years from date of issue.
If you have access to dunnhumby Shop, you won't be able to create an account for the Tesco Retail Media Academy using the same business email address.
You can access the Tesco Retail Media Certification via the Shop Education tab in dunnhumby Shop which links to the dunnhumby Client Learning portal.
Alternatively, you can create an account for the Tesco Retail Media Academy using a personal email address.
If you experience any other issues when creating an account, please email tescoretailmediaacademy@dunnhumby.com.
Learn how you can drive better results for your brand with retail media.
Contact us.
If you have any questions about the certification, send us an email and a member of the team will respond to your query.
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