For Brands

We help CPGs review performance, generate insights, and utilise them to increase sales, transform media campaigns, and win market share. Within this, we position account teams to improve collaboration with retail partners, give trade marketers the guardrails for successful strategies, and help brand marketers activate against what Shoppers want across multiple channels.

Brand owners need to allocate spend better, forge better media partnerships and demonstrate improved ROI. With a proliferation of channels to market through, and Shopper expectations becoming more nuanced, insight is vital for doing all this effectively. Our solutions position you for success.

Responsible for defining the overall trade marketing plan, including portfolio rate card, trade marketers must own and allocate the overall trade marketing budget across customer accounts and consult key account teams to execute against trade marketing plan guidelines. Our data solutions are invaluable to achieving this.

Data insight is crucial for key account team, as they strive to maintain positive relationships with retailers, drive mutual growth and deliver on volume and margin targets, and support the business internally with category and grand growth plans.