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Optimise assortment
Answer the question of what customers really want.
Today, customers expect retailers to offer relevant ranges that reflect their needs—something that’s easier said than done. Conflicting priorities and disconnected processes make it difficult to deliver truly tailored assortments, particularly at the kind of scale that grocery operates at.
With dunnhumby Assortment, creating customer-centric, localised assortments is simple. Using industry-leading artificial intelligence (AI), dunnhumby Assortment streamlines processes and helps you make smarter ranging decisions that will delight your customers and drive sales.
Keen to enhance the way that you work together with your suppliers? dunnhumby Assortment empowers your consumer packaged goods (CPG) partners with vital insights.
Provide valuable intelligence that drives better and more relevant recommendations.
Transparently share assortment recommendations for specific categories.
Give CPGs the ability to monitor their share of the category and shelf.
End-to-end support for your assortment process
Seven key capabilities. One connected solution.
Available as a complete end-to-end solution or tailored to your particular needs, dunnhumby Assortment provides a flexible answer to your assortment challenges.
Category Strategy
Pinpoint priority categories and create tailored objectives.
Localised Assortments
Balance customer needs with operational efficiencies.
Customer Decision Trees
Learn how customers shop across different categories.
Customer-centric Recommendations
Delight customers and maximise sales performance.
Bookings
Create omnichannel campaigns across Offsite, Onsite, and Store locations.
Measurement
Gauge campaign performance based on channel and campaign objectives.
Billing
Simply and efficiently manage all payment and invoicing processes.
Assortment in action
With dunnhumby Assortment, one leading European retailer achieved…
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