Retailers who outshine competitors in customer perception often experience long-term sales growth up to 7 times higher than those who fall behind.
Empowering your retail strategy with actionable insights
Unlock the potential of consumer insights through our comprehensive primary research suite, meticulously crafted to empower strategic decision-making and foster enduring success.Whether you’re seeking to strengthen your brand, engage with customers, or optimize your retail operations, our team of FMCG (Fast Moving Consumer Goods) retail experts is here to support your needs.
Thank you for your message – we will contact you shortly!
Our research offering
Leveraging first and third-party data
Retailer Brand Tracking & Competitive Positioning
Chart the course for long-term success by understanding your banner’s health and competitive standing. Our comprehensive health tracking illuminates retailer equity and market position, providing invaluable guidance for strategic decision-making.
Shopper Journey Drivers & Barriers Analysis
Engage buyers, mitigate losses, and attract new customers with our in-depth analysis of drivers and barriers impacting consumer behavior. Gain actionable insights to tailor marketing strategies and product offerings for maximum impact.
Loyalty Program Design
Optimize your loyalty programs to drive engagement and retention. Our research delves into consumer preferences and behaviors, enabling you to fine-tune program features and incentives for lasting customer loyalty.
Market Segmentation & Profiling
Craft targeted strategies with need-based segmentations. Identify distinct customer segments and tailor your marketing efforts to meet their unique needs and preferences, maximizing ROI and customer satisfaction.
Category Roles & Levers
Allocate resources strategically by understanding category roles and market levers. Our research helps you prioritize investments and promotional efforts to drive category growth and profitability.
Private Brand Insights
Develop winning brand-tier strategies that resonate with your customers. From tier differentiation to messaging, we provide insights to strengthen your private brand portfolio and drive brand loyalty.
Why choose us
35 Years of Grocery Industry Knowledge: Tap into our wealth of experience in the grocery industry, managing 770M active customers and analyzing $1.24 trillion in retail sales.
Operational Expertise: Benefit from our working knowledge of grocery operations, ensuring that our insights are grounded in practical, real-world experience.
Actionable Insights: Our research delivers actionable insights with a direct impact on your business outcomes, empowering you to drive growth and success.
At the core
Connected
We’re experts connecting primary research data (attitudes and perceptions) with transactions (customer behavior), geolocation data (store choice) and financials (retailer performance) to give you a complete diagnosis.
Context
We spend every part of every day focused on customers, predominately in the grocery & pharmacy sectors.
This in-depth customer understanding allows our teams to spot opportunities and build strategies from the results.
Consultancy
Our experts combine deep knowledge of both retail research and Customer First approaches.
They are best placed to deliver insights and advice in simple business language, based on the right mix of qualitative, quantitative research and data science techniques.
Capabilities
We are supported by, and can link research to, other dunnhumby capabilities such as category management, pricing, customer engagement etc. to truly support your retail or brand strategy.
INSIGHTS
The latest insights from our experts around the world
We use cookies to enable website functionality, understand the performance of our site, and serve more relevant content to you. To read more about the cookies we use, please visit our Privacy Notice or Cookie Notice.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Cookie
Description
cli_user_preference
The cookie is set by the GDPR Cookie Consent plugin and is used to store the yes/no selection the consent given for cookie usage. It does not store any personal data.
cookielawinfo-checkbox-advertisement
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-necessary
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
CookieLawInfoConsent
The cookie is set by the GDPR Cookie Consent plugin and is used to store the summary of the consent given for cookie usage. It does not store any personal data.
viewed_cookie_policy
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wsaffinity
Set by the dunnhumby website, that allows all subsequent traffic and requests from an initial client session to be passed to the same server in the pool. Session affinity is also referred to as session persistence, server affinity, server persistence, or server sticky.
These cookies are used to enhance the functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable. Examples of the use of these cookies are: to help you complete forms on our website, provide you content in the correct language and operate pop-up boxes.
Cookie
Description
wordpress_test_cookie
WordPress cookie to read if cookies can be placed, and lasts for the session.
wp_lang
This cookie is used to remember the language chosen by the user while browsing.
These cookies collect information in aggregate form to help us understand how visitors navigate to and through our website, for example how long customers spend visiting different pages and how often they return to our website. Google Analytics, Hotjar and Leadfeeder also helps our marketing colleagues to work out the effectiveness of our digital marketing campaigns.
Cookie
Description
CONSENT
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
_ga
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*
This cookie is installed by Google Analytics to store the website's unique user ID.
_ga_*
Set by Google Analytics to persist session state.
_gid
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_lfa
This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Cookie
Description
aam_uuid
Set by LinkedIn, for ID sync for Adobe Audience Manager.
AEC
Set by Google, ‘AEC’ cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge.
AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg
Set by LinkedIn, indicates the start of a session for Adobe Experience Cloud.
AMCV_14215E3D5995C57C0A495C55%40AdobeOrg
Set by LinkedIn, Unique Identifier for Adobe Experience Cloud.
AnalyticsSyncHistory
Set by LinkedIn, used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
bcookie
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognise browser ID.
bscookie
LinkedIn sets this cookie to store performed actions on the website.
DV
Set by Google, used for the purpose of targeted advertising, to collect information about how visitors use our site.
ELOQUA
This cookie is set by Eloqua Marketing Automation Tool. It contains a unique identifier to recognise returning visitors and track their visit data across multiple visits and multiple OpenText Websites. This data is logged in pseudonymised form, unless a visitor provides us with their personal data through creating a profile, such as when signing up for events or for downloading information that is not available to the public.
gpv_pn
Set by LinkedIn, used to retain and fetch previous page visited in Adobe Analytics.
lang
Session-based cookie, set by LinkedIn, used to set default locale/language.
lidc
LinkedIn sets the lidc cookie to facilitate data center selection.
lidc
Set by LinkedIn, used for routing from Share buttons and ad tags.
li_gc
Set by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes.
li_sugr
Set by LinkedIn, used to make a probabilistic match of a user's identity outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
lms_analytics
Set by LinkedIn to identify LinkedIn Members in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland) for analytics.
NID
Set by Google, registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
OGP / OGPC
Set by Google, cookie enables the functionality of Google Maps.
OTZ
Set by Google, used to support Google’s advertising services. This cookie is used by Google Analytics to provide an analysis of website visitors in aggregate.
s_cc
Set by LinkedIn, used to determine if cookies are enabled for Adobe Analytics.
s_ips
Set by LinkedIn, tracks percent of page viewed.
s_plt
Set by LinkedIn, this cookie tracks the time that the previous page took to load.
s_pltp
Set by LinkedIn, this cookie provides page name value (URL) for use by Adobe Analytics.
s_ppv
Set by LinkedIn, used by Adobe Analytics to retain and fetch what percentage of a page was viewed.
s_sq
Set by LinkedIn, used to store information about the previous link that was clicked on by the user by Adobe Analytics.
s_tp
Set by LinkedIn, this cookie measures a visitor’s scroll activity to see how much of a page they view before moving on to another page.
s_tslv
Set by LinkedIn, used to retain and fetch time since last visit in Adobe Analytics.
test_cookie
Set by doubleclick.net (part of Google), the purpose of the cookie is to determine if the users' browser supports cookies.
U
Set by LinkedIn, Browser Identifier for users outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
UserMatchHistory
LinkedIn sets this cookie for LinkedIn Ads ID syncing.
UserMatchHistory
This cookie is used by LinkedIn Ads to help dunnhumby measure advertising performance. More information can be found in their cookie policy.
VISITOR_INFO1_LIVE
A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC
YSC cookie is set by YouTube and is used to track the views of embedded videos on YouTube pages.
yt-remote-connected-devices
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId
This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests
This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
_gcl_au
Set by Google Analytics, to take information in advert clicks and store it in a 1st party cookie so that conversions can be attributed outside of the landing page.
