Customer Stories
Samworth Brothers
How Customer Data Science and insights led to a projected >1.8% sales uplift across the category.
Red Bull
Find out how embedding Customer Data Science in assortment decisions led to 54% cross-shopping growth.
Improve CPG collaboration and turn insight into commercial opportunity
Changing Customer expectations have created a challenging environment for retailers to compete in. The Customer and EPOS data that retailers gather could be the answer, acting as both a valuable commercial asset and a potential competitive advantage – provided you can use and monetise the insight it creates.
A dunnhumby Insights Monetisation programme accelerates Customer-First category management by providing actionable insight software, capability expertise and rigorous processes that facilitate CPG collaboration.
Retailers often struggle to access the full potential of CPG’s category expertise and resources. Insight Monetisation harnesses the value CPGs have to offer, providing them with a clear role to execute your Customer First strategy supported by our Category Management framework.
dunnhumby’s Insight Monetisation & CPG Collaboration capabilities help you:
Collaborate with CPGs to optimise
assortment
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Collaborate with CPGs to diagnose category and brand performance
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Collaborate with CPGs to optimise
promotions
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Improved category sales
Contact dunnhumby today to get started
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