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Rethinking Loyalty

Seize the opportunity of predictive AI and personalisation-driven loyalty without creating risk

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Loyalty and personalisation services

Delivering personalised experiences customers love

Retailers launch loyalty programmes to enhance customer experiences, differentiate their brand and boost revenue. But to unlock their full potential they need to build a clear strategy, enabled by data integration and executed seamlessly across online and offline channels to deliver consistent and high-value customer experiences.

With dunnhumby’s AI and data science expertise, combined with end-to-end capabilities, retailers can deliver hyper-personalised, real-time, and context-aware engagements that delight customers. We also offer our hypercare managed services, taking ownership of the execution to guarantee excellence in deliverables throughout the entire customer journey.

Backed by more than 30 years of experience in building successful loyalty and personalisation programmes for global retailers, we help improve your customers’ experience leading to higher sales, improved margins, and increased wallet share throughout the customer lifecycle.

build Customer First strategies, Assortment, Promotions and Analyse Shopper Insights
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Surprise. Delight. Repeat.

What does it mean to deliver personalised loyalty at every stage of the customer lifecycle?

Multi-dimensional customer view with AI

Build a multi-dimensional view of each customer

Collate data from almost any source and use AI to deliver right-time, right-place engagements

End-to-end customer personalisation

End-to-end personalisation

Tailor experiences at every step, from thought to purchase to after-sales support

Customer loyalty and retention

Earn customer loyalty and retain existing customers

Develop automated, frictionless journeys that deepen the connection with all members

Real-time hyper-personalisation at scale

Hyper-personalise engagements in real time and at scale

Target offers and recommendations based on data science insights

Accelerate time to market with rapid results

Accelerate time to market

Start small and generate results fast and build confidence before scaling

Streamline processes with personalisation automation

Streamline processes

Consolidate your personalisation tools and liberate talent with automation

Boost sales and margins with data science

Grow sales and margins

Use data science and automation for programmes that boost member-generated revenue and margins

Our Propositions

Create experiences that deliver long-term loyalty and customer value

Loyalty strategies and initiatives are a key differentiator. Establish a robust understanding of your customers and their needs, attitudes and behaviours to drive better business decisions and increase loyalty with frictionless customer experiences.

Design of loyalty strategies to retain customers and change their shopping behaviour

Implementation and management of loyalty programmes combining advisory, science and loyalty engine platform

Measurement of loyalty driven results and continuous improvement recommendations

A consistent customer journey communication plan is essential to deliver continuous value by creating a bond between the brand and the customer. A science-led approach enables relevant content at the right time through the right channel.

Design of the customer journey communication plan based on their needs and behaviours

Management and execution of real-time campaigns through science-led marketing automation

Real-time dashboards that show the performance of the campaigns and the long-term behaviour change

Personalisation across all customer touchpoints, delivering relevancy throughout the journey. Dynamic content with 1-1 recommendation of products, offers and messages.

Design of personalisation strategies based on customer behaviour and context across all touchpoints

Execute real-time personalisation on online and offline channels, including personalised offers and recommendations for ecommerce

Continuous measurement and performance evaluation with ongoing improvement recommendations

Ensure consistent and seamless shopping experiences, no matter whether customers are shopping online, on mobile or in-store with Al-driven unified activation.

Enhance the omnichannel Experience by driving customers across channels

Achieve consistent results across every touchpoint and channel

Design customer-led connected propositions that break down functional silos

Reach high-intent shoppers with the right campaigns and products, and at the right moment, to fulfil your personalisation and loyalty strategies, in a single platform.

Segment real shoppers into key groups, understand reach and quantify the impact of engaging them

Combine purchasing and loyalty data, bespoke insights and analytics tools to focus efforts on the greatest sales impact

Find and engage people who are most likely to buy your products with rich portraits of 'best' shoppers

AI in customer loyalty
loyalty and personalisation in action

With dunnhumby, CRAI transformed personalisation and achieved:

  • 40% growth in average incremental sales during CRM campaign
  • 1% growth in like-for-like sales during CRM campaigns
Read the full case study
Loyalty powered by personalisation drives growth

Discover the profit opportunity for retailers who invest in loyalty and personalisation

Greater share of wallet

Contribution in direct sales through member-generated revenue

Higher profits

INSIGHTS

The latest insights from our experts around the world

Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Ready to get started?

Find out what loyalty and personalisation could do for you.

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