Smarter Prices

Embed the customer in pricing decisions with data science

A streamlined and efficient Price rules management and optimisation tool

Smarter Prices is a price tool designed to enable retailers to quickly receive science-based pricing recommendations that will deliver great logic at shelf, putting the customer at the heart of your pricing strategy.

Price is critical in maintaining customer value perception – but managing price rules complexity with competitive response is often a huge manual effort and costly to maintain. Smarter Prices helps your business simplify complex pricing process, respond to competitive changes fast and earn customer trust.

Smarter Prices solves common pricing challenges for retailers​

shopper behaviour and category trends

Win with customers
 

Drive positive price perception with prices that make sense and deliver value.

Simplify price rules management

Simplify price rules management​

Efficiently implement and maintain pricing rules that support your business strategy​.

competitive position

Maintain a competitive position

React to the changing market in a timely manner with competitive price response recommendations​.

How it works

Pricing made simple with four key components.

  • Rules Engine: manage ongoing price integrity
  • Pricing Flexibility: identify the most feasible price range for each product across multiple rules
  • Pricing Relaxation: prioritise rules and relax them in case of a conflict
  • Intra-day Price Changes: adapt instantly to shifts in the market

The latest insights from
our global experts

The factors underpinning AI’s success
Learning from the leaders: lessons in best practice from Europe’s winning hypermarkets
dunnhumby’s Global Partner Summit: five things we learned about personalisation and loyalty
Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Ready to optimise your pricing strategy?

Get in touch to speak with one of our pricing experts

 

Contact us