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Smarter Prices
Embed the customer in pricing decisions with data science
A streamlined and efficient Price rules management and optimisation tool
Smarter Prices is a price tool designed to enable retailers to quickly receive science-based pricing recommendations that will deliver great logic at shelf, putting the customer at the heart of your pricing strategy.
Price is critical in maintaining customer value perception – but managing price rules complexity with competitive response is often a huge manual effort and costly to maintain. Smarter Prices helps your business simplify complex pricing process, respond to competitive changes fast and earn customer trust.
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Smarter Prices solves common pricing challenges for retailers
Win with customers
Drive positive price perception with prices that make sense and deliver value.
Simplify price rules management
Efficiently implement and maintain pricing rules that support your business strategy.
Maintain a competitive position
React to the changing market in a timely manner with competitive price response recommendations.
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How it works
Pricing made simple with four key components.
- Rules Engine: manage ongoing price integrity
- Pricing Flexibility: identify the most feasible price range for each product across multiple rules
- Pricing Relaxation: prioritise rules and relax them in case of a conflict
- Intra-day Price Changes: adapt instantly to shifts in the market
The latest insights from
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Get in touch to speak with one of our pricing experts
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