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Category Management
Actionable insight for sustainable category growth
Improve category performance and Customer experiences
With a unique combination of consultancy and best-in-class software and tools, our Category Management framework helps you use your data to deliver great Customer experiences. Turn the data you already own into insight, so you can focus on what matters most to Customers, make smarter category decisions, grow sales and protect margins.
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The benefits of dunnhumby Category Management
With smarter Category Management you can:
- Understand what matters most to Customers
- Improve decision making across assortment, merchandising, private label and Price & Promotion
- Optimise category investment to drive efficient growth
- Boost category performance and grow sales
dunnhumby Assortment
Putting the right products in the right stores at the right time sounds simple. But it can only be done successfully and consistently when you truly understand Customer preferences and respond accordingly.
With dunnhumby Assortment, you can confidently plan product assortments that match the needs of your Customers, basing every decision on real Customer purchase data to dynamically optimise assortment recommendations. Read more about dunnhumby Assortment
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dunnhumby Shop
Understanding Customer behaviour and category trends is key to making Customer centric decisions around products, pricing and media.
dunnhumby Shop is a web-based business tool that gives you self-serve access to granular Customer insights from nearly one billion shoppers across the globe. With SKU level detail for flexible analysis, Shop helps you answer key business questions at speed, ensuring every decision you make puts the Customer First. Read more about dunnhumby Shop
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Category Strategy and Planning (CSP)
From running category reviews to planning actions, effective category management is a time-consuming process with huge importance for your business.
CSP is a proprietary framework for smarter, more cohesive and more efficient category planning, ensuring you can generate actionable insights and drive category management excellence with every decision you make.
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Blue Yonder Assortment Optimisation
For a truly comprehensive assortment strategy, retailers must present new products, best sellers and private labels effectively across limited shelf space.
Blue Yonder Assortment Optimisation is the only product that combines dunnhumby Customer Data Science with industry-leading space and category execution capabilities, ensuring you deliver enhanced Customer experiences that boost engagement, sales and growth.
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How we do it
Our Category Management framework uses a unique mix of consulting and tools, leveraging best-in-class Customer Data Science to help you build impactful Customer First strategies. We support you every step of the way, from process assessment and strategic understanding to tactical planning and execution.
Category Management is an end-to-end toolkit, supported by our expert consultancy. Because every retailer is unique we always work in close collaboration with you to understand what tools, strategies and executional activities will help you meet your goals most effectively.
Strategic understanding
We show where to prioritise and balance investment across categories
Category lever importance
We identify the relative importance of category levers to customers
Category lever strategies
We build strategies to drive focus and growth in every category
Category assessment and plans
We create actionable insight from broad datasets for high impact plans
Category execution
We carry out assortment and merchandising reviews, in-store and online
CSP is a multi-stage process that takes you from the strategic level through to tactical planning. Grounded in a consistent Customer First approach based on how your Customers shop, CSP ensures that your category plans are connected, informed by data, and lead to real results.
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Joined-up management
Link business and Customer strategy to category planning
Greater efficiency
Develop a faster, more robust and cost-effective planning process
Smarter investment
Reinvest profit into activities that deliver the biggest benefits
Prioritised analysis
Create the most relevant category assessments to drive plans
Shop offers a customisable and dynamic homepage that updates automatically, delivering relevant data directly to you. You can run tailored reports and see insights in one place, visualised clearly to provide actionable insight.
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Granular data
Access SKU level detail for detailed insight into Customer behaviour
Customer First
Use insight to offer the products, prices and media that Customers want
Faster decisions
Access reports instantly, and action opportunities with speed and precision
Brand collaboration
Share reports with brands to improve collaborative decision-making
With SKU level analysis of category performance, Assortment reveals how Customers shop categories and provides recommendations around assortment design that drive maximum performance and relevance.
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Smarter choices
Base every decision and strategy move on Customer data
Customer satisfaction
Delight Customers and strengthen loyalty with the right products
Optimised planning
Receive recommendations based on coverage, performance and relevance
Enhanced ROI
Increase sales, reduce working capital, and drive efficiencies
Combining dunnhumby’s expertise in Data Science and Blue Yonder’s space and layout solutions, Blue Yonder Assortment Optimisation helps you build a category strategy that addresses locations, Customer preferences, changing product demands, and limited shelf space.
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Improve efficiencies
Optimise assortment and shelf space in your stores
Customer focus
Make Customer First category decisions for better experiences
Enhanced visualisation
Use advanced tracking and reporting to keep growth goals on target
Streamline productivity
Reduce category implementation cycles and work faster with confidence
Clients using Category Management have achieved
Like-for-like sales uplift
Return on investment
Deployments in global markets
Customer Stories
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Speak to a member of the dunnhumby team to understand the possibilities
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