Improve customer satisfaction
Better understand what on what matters most to your customers and build strategies that meet their unique needs.
Outperform the competition
Pinpoint exactly where you rank in the market and identify the key levers to pull to beat your competition.
Achieve sustainable, long-term growth
Stay ahead of market trends by proactively adapting to shifting customer expectations and needs.
RPI Deep Dive
Sit down with our retail industry experts to review the latest RPI study results through the lens of your business. Better understand your competitive standing, identify what resonates with your customers and uncover opportunities to drive your business forward.
RPI Boost Study
Uncover the why behind the buy for your most loyal customers – all without expensive, time-consuming, independent research studies.
Leverage our annual RPI survey process to enhance your unique loyalty data with external factors that play a key role in driving customer behavior. Segment your customer base and benchmark your brand against up to 15 competitors within your geographic footprint to determine brand performance by segment compared to the competition. Strategically shape your -centric decisions to transform occasional customers to loyal customers.
Primary Research for Retail
Custom Brand Equity Tracking
Evaluate and refine your competitive position over time resulting in market share growth. Our expert research team designs quantitative surveys, representative of your banner’s footprint, to collect brand health perceptions, shopping behaviors, demographics and more to help you:
- Identify which customer perceptions are most important in driving better financial and emotional connection outcomes
- Track strengths and weaknesses in those customer perceptions, for your banner, relative to the competition, over time
These valuable insights help guide intelligent resource allocation where you have the most opportunity to win.
RPI Dashboard
Conduct unlimited, bespoke analyses and make data-empowered decisions to improve your brand reputation with real-time access to the latest RPI dataset via a customized dashboard.
Competitive Threat Evaluator (CTE)
Drive impactful results across your business – from regional markets all the way down to individual store performance – with tailored competitive insights at your fingertips. The CTE self-serve dashboard uses AI to combine RPI and geolocation data to rank your competitors by intensity and nature of competitive threat arming you with the awareness you need to position your business for success.
Read more about CTE
