RPI launch: Eighth annual Retailer Preference Index (RPI) for U.S. Grocery. Access RPI
Revolutionise your assortment approach with AI-powered data science
dunnhumby Assortment can help you improve collaboration across teams by delivering relevant and tailored assortments, whilst improving customer choice.
Explore dunnhumby Assortment
Helping retailers and brands perfect the science of shopping
Unlock the value of data and create engaging experiences that put the Customer first.
For Retailers For BrandsPlan, execute, and measure the impact of Retail Media
dunnhumby Sphere is our all-in-one platform that enables you to enhance the sophistication of your Retail Media operations – without the complexity.
Explore dunnhumby Sphere
Sustainable growth and smarter operations with our Customer Data Science
Become a Customer First business
Supported by advanced Data Science, put the Customer at the heart of every decision you make.
Grow profits and efficiency
Use deep Customer behavioural insight to improve margins and optimise operations.
Enhance loyalty and growth
Create Customer strategies that increase engagement, maximise the value of your retail media and unlock new revenue.
Intelligent brand growth and shopper understanding that increases sales
Activate your brand
Launch relevant, timely campaigns using media solutions informed by deep Customer insights.
Targeted sales conversions
Harness Customer Data Science to go beyond demographics and create personalised programmes that drive sales.
Gather actionable insights
Create a comprehensive Customer view with shopper dynamics, preferences and trends data to improve retailer collaboration.
How we’ve helped brands and retailers succeed


Discover how Coop Norge used Customer data and insight to increase shopper satisfaction, build loyalty, and boost app uptake by 86%


We used to only view sales information, now we look at customer data to decide our strategies for the category. For me, that is the biggest transformation we have achieved.


Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift.



















