Revolutionise your assortment approach with AI-powered data science

dunnhumby Assortment can help you improve collaboration across teams by delivering relevant and tailored assortments, whilst improving customer choice.

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Category Strategy & Localised Assortments tool

Helping retailers and brands perfect the science of shopping

Unlock the value of data and create engaging experiences that put the Customer first.

For Retailers

For Brands

Plan, execute, and measure the impact of Retail Media

dunnhumby Sphere is our all-in-one platform that enables you to enhance the sophistication of your Retail Media operations – without the complexity.

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Retail media solution - omnichannel advertising

Discover how Coop Norge used Customer data and insight to increase shopper satisfaction, build loyalty, and boost app uptake by 86%

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Raia Drogasil - succeed in category management

We used to only view sales information, now we look at customer data to decide our strategies for the category. For me, that is the biggest transformation we have achieved.

Marcello De Zagottis
VP Commercial & Marketing, Raia Drogasil

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Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift.

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Revolutionise your assortment approach with AI-powered data science

Helping retailers and brands perfect the science of shopping

Plan, execute, and measure the impact of Retail Media

Sustainable growth and smarter operations with our Customer Data Science

Become a Customer First business

Grow profits and efficiency

Enhance loyalty and growth

Intelligent brand growth and shopper understanding that increases sales

Activate your brand

Targeted sales conversions

Gather actionable insights

How we’ve helped brands and retailers succeed

The latest insights from our global experts

The factors underpinning AI’s success

Learning from the leaders: lessons in best practice from Europe’s winning hypermarkets

dunnhumby’s Global Partner Summit: five things we learned about personalisation and loyalty